When you’re selling products, it does not matter what; shoes, petrol, bread or junk food there is always a possibility to optimise your sales process. For example: if you’re going to buy a bagel then in most cases you’re not asked if your want something to drink with it. This is a missed opportunity from the sales person to make some fast extra cash.

The profit margin on a sandwich or bagel is relatively small compared to gigantic margins you can have on beverages. Add to this that most people who will buy a bagel would also buy something to drink with so it’s basically money on the street. An example of a company that has a well optimised sales process is the food chain McDonalds. If you buy only a hamburger they ask you if you want to have fries with it. If you order a menu you’re being presented with the super sized menu. The price difference between the standard menu and the super sized menu is relatively small so most people will confirm to the supersize offer. [Read more…]